Gabriela Civita
 

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Marketing Consultant – Ux Strive Agency;

2023 - Montréal, QC, Canada

 

Spearheaded the strategy development of Ux Strive content channels,

driving increased brand awareness and engagement.

Utilized creative skills to create visually appealing content (Videos and designers) that resonate with the target audience.

Collaborated with cross-functional teams to align social media initiatives with overall marketing goals.

 

 

Marketing Specialist – FOM Pillows & Accessories

2021 – 2022. São Paulo, Brazil

 

Led the social media management efforts for a pillow brand, overseeing platforms such as Instagram, Facebook,

 

and email marketing to increase brand awareness and engagement.

Developed effective social media strategies that aligned with the brand's overall marketing objectives, resulting

 

in increased website traffic and sales.

Coordinating photo shoots, co-branding initiatives, and events to promote the brand and its products.

Successfully positioned the brand as a leader in the pillow industry, achieving significant growth in brand recognition and customer loyalty.

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E-Commerce Analyst / Marketing Analyst

Inbrands Ltd. (holding company – Ellus, Salinas, Bobstore and VR Collezioni)

2019 – 2021. São Paulo, Brazil

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Devised and executed effective strategies for website analytics to track and demonstrate the growth of online initiatives, resulting in increased website traffic and sales.

Supported day-to-day merchandising updates for various aspects of the website, including product landing pages, campaign landing pages, site navigation, and other elements resulting in enhanced user experience and

 

improved sales.

Conducted in-depth analysis of website performance and identified areas for improvement, implementing

 

effective solutions that optimize website performance and increase conversion rates.

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Assistant Fashion Design – Calvin Klein Brazil

04/2018 – 10/2018 São Paulo, Brazil

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JeansWear development season collection

Follow-up of delivery from suppliers.

Trends research,

Technical sheet development

Proficient in conducting in-depth fashion research to identify emerging trends, analyzing industry publications, attending fashion shows, and monitoring social media platforms.

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Fashion Communication Intern / Santista Jeanswear Ltd. (Textile)

2016 – 2018. São Paulo, Brazil

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Skilled in assisting with trend development for collections, including drawing jeans clothes like a fashion designer, and contributing to the preparation of new collection catalogues.

Fashion social media content.

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